The Sustainable, superior alternative to microplastics.
MERCEL’S patented core product of seaweed derived nanocellulose is natures replacement for microplastics and has proven to be technically superior to alternatives such as tree pulp, using significantly less energy, producing no toxic side streams and with greater water absorption if required, with 100%yield.
Our Process
Converted into two unique formats.
An unmodified fibril network [Algucel] as a single ingredient alternative to a combination of binders, stabilisers and emulsifiers in formulations, replacing many synthetic polymers such as Polyvinyl alcohol (PVOH) as well as ineffective gums and unsustainable wood pulp products. A surface modified fibril network [Algumer] as a superabsorbent polymer replacement for petroleum product Carbomers and for highly effective binding and release of active ingredients.
These products allow brands to meet increasingly restrictive legislation on fossil fuel products and take a huge breath of relief in their quest to remove microplastics from their formulations.
The Key Players
Mark Dorris
Founder & Chief Executive Officer
Mark, a former Materials Science Lecturer and Senior Research Fellow at Edinburgh Napier University, has an extensive publication record in life sciences and materials science, with over 3,000 academic citations. He has collaborated with industry to reduce energy consumption in polymer processing and brings expertise in polymer chemistry, smart materials, and healthcare applications.
For any technical enquiries, please contact Mark.
Dominic O’Rourke
Founder & Chief Technical Officer
Dominic spent 15 years as a Technical Research Assistant at Edinburgh Napier University before co-founding MERCEL with Mark. During that time, he managed three labs and provided technical support for student, academic, and industrial research projects. Dominic brings extensive experience in polymer processing, as well as product development and characterisation for both publicly and privately funded projects.
For technical and administrative support on ongoing projects, please contact Dom.
Wilma McDaniel
Chief Commercial Officer
Wilma McDaniel is a purpose-driven leader with over 25 years’ experience shaping global brands across health, beauty, home, and personal care. Known for her sharp marketing insight and people-first approach, she’s built and led successful teams while delivering sustainable growth. A visionary with a passion for change, Wilma empowers brands to lead with impact, combining commercial strength with a deep understanding of what drives people and purpose.
For any commercial enquiries, please contact Wilma.
Benefits
Empowering brands to lead the change towards sustainability.
